A marketing plan is a document established by a company mostly when introducing a new product into the market.
This document is a road map that helps that helps the company to have a clear vision about the future of its product. The plan usually covers the coming 2 to 5 years.
The marketing plan contains many sections according to the size of the company and the nature of the product; but in most cases, it contains a detailed analysis of the targeted customers or market, the forecasted budget, a description of the product itself and the geographic area in which it will be sold. Other plans may contain a mathematical analysis to determine the best price (pricing strategy) and a SWOT analysis.
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